Stop Wasting Time on Free Trials: Try Consultations Instead | Episode 81.
Description
Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.
Episode Highlights
In this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.
Key Insights
Free trials attract uncommitted individuals who devalue the service.
Coaches spend time working for free, with little return.
A better alternative: 15–30 minute consultations focused on client goals and past experiences.
Meaningful conversations help position the gym as the solution, boosting conversions and retention.
Gyms that abandon free trials see higher-quality leads and stronger revenue growth.
Episode Chapters
00:00 Intro
00:57 The Problem with Free Trials
03:46 Alternatives to Free Trials
04:32 Benefits of Abandoning Free Trials
Call to Action (CTA)
Subscribe to Gym Marketing Made Simple for more straight-to-the-point strategies to help boutique gyms grow with the right clients. Share this episode with another gym owner who might still be stuck on free trials.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in! Stay focused on what works and keep building the kind of gym community that lasts.
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